How Drucker-like ideas are being put into action
Zipcar has revolutionized the world of auto-rentals. Its four-step process of, “join, reserve, unlock, drive” lets customers rent locally, in short time increments, with fuel and insurance costs included, allowing them to use a car only when wanted or needed. Zipcar’s model appeals to an increasingly mobile and Internet-savvy customer who prizes flexibility and convenience.
If you’ve ever turned any ideas from Drucker Apps into action by incorporating them in your life or work, please tell us your story.