Jenny Darroch

Jenny Darroch

Ms. Darroch, an ex officio member, is the dean of the Drucker-Ito School of Management at Claremont Graduate University, and professor of Innovation, Entrepreneurship, and Marketing. Her research and teaching focuses on the intersection of marketing and innovation, and specifically macroeconomic policy that fosters innovation, and behaviors and practices within organizations that lead to more innovative outcomes. Ms. Darroch developed the first instrument to measure an organization’s knowledge management orientation. Two of her articles (“Developing a measure of knowledge management behaviours and practices” and “Knowledge management, innovation and firm performance”) were recognized as classics in the Knowledge Management field based on the high number of citations they received. Ms. Darroch’s signature course, “Transforming and Creating Markets to Generate Growth,” informed her book Marketing Through Turbulent Times. Her latest book, Why Marketing to Women Doesn’t Work, is an exploration of market segmentation and was written in response to how poorly marketers seem to understand the role of women today.