Craig Wynett

Craig Wynett

Mr. Wynett is chief creative officer at Procter & Gamble Co. He joined P&G in 1988 and moved up quickly through the company’s brand manager system. In 1994, Mr. Wynett persuaded then-CEO John Pepper that P&G had “hit a 15-year paralysis in launching major new products.” Mr. Wynett was then tapped to head a startup within P&G—Corporate New Ventures, which was armed with $250 million in seed money and a direct line to the CEO’s office. Under Mr. Wynett, the CNV team captured ideas from all across P&G, by way of an online network, and then used the Internet to analyze market opportunities, demographics and costs. Once it was determined that a project was feasible, it was typically launched within days and new products swiftly brought to market. Mr. Wynett’s development methods have been studied by Harvard researchers and replicated by R&D executives from myriad other multinationals. Mr. Wynett is also co-author of the bestselling You series of advice books.