Innovation in any one knowledge area tends to originate outside the area itself.
— Peter Drucker
Of course, it’s one thing to recognize that cross-pollination can be effective. It’s another to make it so.
One easy and engaging way to gather insights from beyond your day to day is to take a field trip.
You only need to gather a few members of your team for an hour or two. Leave your office and go to a place where you can interact with another organization that’s outside of your industry, but that also serves your customers.
If you sell packaged goods to moms, check out a gym they like. If you create entertainment for millennials, visit a cafe where they hang out.