CLAREMONT, Calif.—The Drucker Institute at Claremont Graduate University introduced today its new blog, the Drucker Exchange, which is meant to stimulate an ongoing conversation about bettering society through effective management and responsible leadership.
The Drucker Exchange replaces the Institute’s old blog, Drucker Apps. In its new format, the blog will feature shorter and more frequent postings covering a wider variety of topics—though each will still be viewed through the work of Peter Drucker, the father of modern management.
Phalana Tiller, the Drucker Institute’s communications manager, noted that Drucker Apps has been very popular, with more than 36,000 hits over the last six months. But the bulk of reader engagement has come whenever a new topic has been posted. Interest has trailed off on subsequent days, even though the Institute has been adding interviews with outside experts and other resources on the subject at hand.
“As we’ve measured our results, just as Drucker would have insisted we do, it’s become clear that in social media, a conversation that’s tied to what’s happening in the news needs to move faster,” Tiller said. “We can’t stay on a single subject for as long as we have.”
At the same time, Tiller added, the Institute is intent on maintaining the depth of information that comes from interviews with scholars and executives who are wrestling with the kinds of big issues that Peter Drucker addressed. With that in mind, the Institute is now developing a radio show that will lend itself more naturally to a longer interview format.
“We’re excited about both the Drucker Exchange and the promise of a new radio show,” said Rick Wartzman, executive director of the Drucker Institute. “Being on the radio can help us broaden our audience and reach tens of thousands more people who understand that responsible management is the key to a healthy society. So stay tuned for details on that.”
You can reach the Drucker Exchange—and participate in the dialogue there—by visiting thedx.org or by going through the Drucker Institute’s website at druckerinstitute.com. (Those who’ve bookmarked apps.druckerinstitute.com will automatically be taken to the Drucker Exchange.)