The Drucker Institute at Claremont Graduate University today added a new topic to Drucker Apps, an ongoing conversation about bettering society through effective management and responsible leadership.
This latest addition to Drucker Apps will examine how the Internet is altering the fundamental relationship between businesses and their customers. It was inspired by Blockbuster’s bankruptcy filing last week as a result of its failing to provide customers with the speed and quality that they have learned to value and come to expect in a world of Netflix, Vudu, Apple TV and other online rivals.
Taking part in the running dialogue will be Lisa Gansky, author of The Mesh: Why the Future of Business is Sharing;Peter Cohan, consultant, author and DailyFinance columnist; and others with insights into this subject.
“Under e-commerce,” Peter Drucker wrote in his 2002 book Managing in the Next Society, “delivery will become the one area in which a business can truly distinguish itself. It will become the critical ‘core competence.’ Its speed, quality and responsiveness may well become the decisive competitive factor even where brands seem to be entrenched.”
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