‘Drucker Apps’ 12/4/09: Management Insights on Strategic Alliances

This installment of Drucker Apps was inspired by reports that News Corp. and Microsoft have been exploring a possible business alliance. Although the prospects of such a deal seem to have faded, the talk underscores the growing importance of business partnerships—arrangements that can prove very tricky for managers to execute successfully. As Drucker noted, “Today businesses grow through alliances, all kinds of dangerous liaisons and joint ventures, which, by the way, very few people understand.”

This edition of Drucker Apps includes:

  • Dangerous liaisons
  • Manging out, not down
  • The power of partnership
  • The pitfalls of success

To read the full Drucker Appsclick here.

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