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MARKET REALITIES UN/WORKSHOP FORUM

May 2-3, 2017 | Claremont, Calif.

The most important questions about a business are those that try to penetrate the real world of the customer, a world far removed from the executive’s own work.

In this two-day experience, you will immerse yourself in your business, but from the perspective of your customers. There are no presentations or lectures. Instead, we’ll get to your big ideas through interactive small-group work that builds on cross-industry insights.

Our Un/Workshops are known for their proven ability to help executives move quickly from ideas to action to results, just as Drucker urged his own consulting clients: “Don’t tell me you had a wonderful meeting with me. Tell me what you’re going to do on Monday that’s different.”

THE DETAILS

Our process is built on the latest neuroscience research about how senior executives learn and make decisions. Along the way, Un/Workshop Forums connect executives from a wide range of companies for the rare chance to trade insights across industries. Following the event, each participant receives coaching and support from our senior staff. And underlying it all is our deep understanding of the work of Peter Drucker, the father of modern management.

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CROSS-INDUSTRY INSIGHTS

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FOLLOW-UP
COACHING

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TIMELESS
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WISDOM

WHAT YOU’LL DO

This Un/Workshop will create a unique opportunity for you to collaborate with a diverse group of business peers as you:

Map your most important customers: primary, supporting—and noncustomers;

Unpack what your organization sells to customers versus what satisfactions they ultimately seek;

Identify apparently irrational customer behavior, then explore how to adapt to it—or change it;

Look at how big-picture social shifts may affect your customers and your business;

Focus on how you might create a new customer; and

Make a “Monday” plan for action.

WHO’S INVITED

This event will bring together C-suite and general management executives from organizations of all sizes and sectors, along with leaders from marketing, sales, shared services and other customer-facing roles.

Participants will embrace the risks and opportunities of our rapidly changing world as they learn how to make the customer even more central to their organization’s work.

The ideal participant will have a hunger for new ideas, a bias for action and enough influence within their organization to be able to make decisions following the event—or motivate others to do so. It is not essential that participants manage a team of their own, though they will gain even more from this experience if they do.

Participating in an Un/Workshop with colleagues maximizes one’s ability to execute effectively afterward. Thus, the flat registration fee is per pair, not per person.

WHEN, WHERE & RSVP

The event will begin at 1:00pm on Tuesday, May 2, 2017, and will conclude at 1:00pm the next day. It will be held in Claremont, Calif., at the Drucker Institute.

Participants will also have the rare opportunity to visit Drucker House, the world-class house museum and former Claremont home of Peter and Doris Drucker, where Peter Drucker counseled generations of leading CEOs and thinkers. We will host our reception and dinner there on May 2.

The cost to attend this event is $1,450 per person, with a two person minimum per organization. This includes all meals. Participants are asked to cover their own travel and lodging.

To hold your spot, please contact Peter Gandolfo, Senior Director of Client Engagement, at [email protected] or +1 323-868-2730.

PAST FORUM ATTENDEES

The structure of the Un/Workshop helped uncover ideas that were previously disconnected and seemingly irrelevant, and allowed us to synthesize them into new opportunities.

Apparel industry global innovation leader

The information and tools that the Drucker Institute provided are priceless.

Consumer products startup co-founder

I have never felt this well-positioned to actually do something out of a learning experience.

Professional services CEO