DOES BRAVERY BEAT BRAINS IN THE WORKPLACE?

Why courage is so important for creative execs

The most important thing about priorities…is not intelligent analysis but courage.

— Peter Drucker

Aiming first to be smart is a deadly sin for an executive. Although analysis should always shape and inform action, it cannot provide the initial spark required to create action.

Courage is what serves that special purpose. Without courage, an executive in possession of the most brilliant idea in history can only ponder what might be. With courage, knowledge becomes productive.

And courage is more than mere motion in the face of uncertainty. Courage manifests in four specific ways: